Archive | April 2013

Spam is dumb

Someone please explain this to me.  I get spam e-mails, as I’m sure we all do.  I have spam blockers, I add every sender to my blocked senders list, and yet still about a dozen per day sneak through.

The majority of them?  Offers to sell me contact lists.  C-levels, executives, BUYERS BUYERS BUYERS!  You name the application, the industry, the technology, the shoe-size, WE HAVE LISTS OF BUYERS!

The only problem is, I’m not in sales.  I never have been.  No title on my resume, my linkedin profile (the only social media I heavily use), or anything I’ve ever claimed about my career puts me in a role where I would want to buy sales leads.

“No big deal,” you say.  “That’s the nature of spam – they send it to a million people hoping to get any takers.”  But that’s the dumb part.  Don’t you lose all credibility peddling a “list of interested people,” when you yourself can’t create a “list of interested people” to target?  How am I to believe any of these people on your list  are any more interested in my message than I am in yours?

“Chill,” you say.  “It’s just spam.  That’s why we have filters.”  Fair enough, and you are a very good imaginary conversationalist for pointing that out.  However, the thought strikes me that someone is buying these lists, or they would not be arriving by the dozens every day.  Someone is keeping these purveyors of people’s particulars in business.

So I’d like to know – is it you?  Who is buying these lists?  Who is putting any faith in them?  If you are buying them, are they effective for you?  Does it makes sense to have what appears to be an entire industry peddling these lists mercilessly?

Alternatively, if you know the secret buzzwords to insert in an online profile to get rid of these or any other types of spam, feel free to share those as well!